A cable sitcom has received a renewal for a third season. The Hollywood Reporter’s Live Feed reports that NBCUniversal-owned USA picked up “Playing House,” the Jessica St. Clair/Lennon Parham comedy.
The show, produced by Universal Cable Productions, A24 and American Work, made an early debut on VOD, allowing viewers to watch the following week’s episode before its broadcast on USA, the report notes. That early access doubled the show’s VOD audience. It ranked third-most-watched on the Xfinity on Demand platform in the month of its August premiere.
The VOD deal included branded spots co-created and featuring St. Clair and Lennon with Samsung, Toyota and Comcast, among other sponsors.