USA Today

Golden Globes Draw Lowest Viewership Since 2012 — Why ‘Lip Sync Battle’ Surged

Jan 13, 2016  •  Post A Comment

Weekly numbers released by Nielsen include some potentially revealing figures for the Golden Globe Awards. USA Today reports that the NBC broadcast of the ceremony averaged 18.5 million viewers, down from 2015’s 19.3 million, to the event’s lowest numbers since 2012, when Ricky Gervais last hosted. Coincidence?

NBC did better with its new Ray Liotta/J-Lo vehicle “Shades of Blue,” which clocked in at 8.6 million, the network’s biggest Thursday opener since 2009.

“The People’s Choice Awards,” on CBS, tied a record low with its broadcast last Wednesday, at 6 million, while Spike’s “Lip Sync Battle,” which pitted Channing Tatum against his wife Jenna Dewan Tatum, was a winner, with a series high of 2.5 million viewers on Thursday.

Here’s what all the excitement was about on “Lip Sync Battle” …

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