Nielsen is broadening its effort to measure the social media activity surrounding TV programs. The company announced that it is expanding its Nielsen Twitter TV Ratings to include Facebook conversations for the first time.
Instagram will be integrated into the measurements at a later time, as the measure evolves to become Nielsen’s “Social Content Ratings.”
“Nielsen’s Social Content Ratings will be the first solution to measure aggregate-level program-related conversation on Facebook and Twitter, including posts shared with friends and family, with followers, and publicly,” the company said in its announcement. “The expanded ratings are slated for commercial availability in the first half of 2016 and will be made available in all markets where Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and U.S.).”