The Television Academy has added categories and implemented rules changes in a series of moves that embrace the kinds of short-form videos found on digital media such as YouTube and Crackle.
The organization “expanded the short-form series awards to four categories: comedy or drama; variety; reality/non-fiction; and animation. Series must have a minimum of six episodes with an average length of 15 minutes or less, and be shown on traditional TV or via the Internet. Awards have also been added for short-form actor and actress as well,” Variety reports.
TV Academy Chairman and CEO Bruce Rosenblum told the publication: “What was clear to the governors is that there is a rapid acceleration in the volume of terrific creative work being done by our members in the space. One of the primary goals for our organization is to award creative excellence. There was no reason why we shouldn’t be awarding creative excellence in short-form digital content as well.”
The new awards will be presented during the Creative Arts Emmys ceremonies, which will take place over two consecutive nights on the weekend before the Primetime Emmys, the report notes.
The Hollywood Reporter notes that the Academy is also expanding the number of nominees in writing and directing categories for comedy and drama from five to six.
THR adds: “New categories include outstanding actor and actress in a short form series, outstanding short form series, variety, and the redefinition of two other categories as outstanding short form series, comedy or drama, and outstanding short form series, reality/nonfiction.”
The moves are expected to position the Emmys as a strong challenger in an awards space that has already been staked out by organizations such as the Streamy Awards and the Webbys.