NBC had a historic night in the ratings for prime time Tuesday night, delivering what the network says is its biggest winning margin for a Tuesday night in-season in the key demo of viewers 18-49 in People Meter history, excluding sports programming.
The night also gave NBC an almost 27-year mark in total viewers.
“With a 3.0 adults 18-49 average in prime time, NBC delivered a +173% margin over #2 CBS (1.1 in prime), for the largest Tuesday night lead for any net — excluding NBA Finals and Olympics — since June 14, 2011 (when NBC’s 4.2 was up +180% over #2 Fox’s 1.5),” the network announced.
“For an in-season Tuesday, this stands as the biggest Tuesday margin for any net — excluding NFL and Olympics — since March 23, 2010 (when Fox’s 8.4 was up +190% over #2 NBC’s 2.9),” NBC added. “It’s NBC’s largest in-season Tuesday win, excluding NFL and Olympic nights, in people-meter history.”
The announcement adds: “With an average 13.172 million total viewers in prime time, NBC won the night by an +81% margin over #2 CBS (7.289 million viewers), making this NBC’s largest in-season Tuesday night lead — excluding one NFL game, one World Series game and Olympics — in nearly 27 years (since May 23, 1989, NBC’s 33.918 million viewers was up +99% over #2 ABC’s 17.069 million).”
Doing much of the heavy lifting for NBC was “The Voice” (3.1/10 in 18-49, 13.4 million viewers overall from 8-10 p.m. ET), but the network got a boost from a special Tuesday preview of its new alternative series “Little Big Shots” (2.9/10 in 18-49, 12.7 million viewers overall from 10-11 p.m. ET).
The “Little Big Shots” preview was the top-rated alternative series premiere or preview on any network in four-and-a-half years, NBC noted. The program topped its ABC and CBS time slot competition combined by 61% in adults 18-49.