Multichannel News

Time Warner Cable Launches Household-Based Ad Targeting

Mar 10, 2016  •  Post A Comment

“Time Warner Cable Media, the ad sales arm of Time Warner Cable, said its Ads Everywhere platform now offers addressable campaigns for linear TV and VOD that can be targeted to the household level,” Multichannel News reports. “That capability, supported across the MSO’s 10.8 million digital video households, also gives marketers the ability to dynamically insert targeted ads on its authenticated TWC TV app, which supports several platforms, including iOS and Android mobile devices, Roku players, Samsung smart TVs, and Xbox One and Xbox 360 consoles.”

The report quotes Joan Gillman, Time Warner Cable’s EVP and COO, Media Services, saying: “We continue to develop better ad solutions for marketers as they strive to connect with consumers who have more control over their viewing experiences. What sets TWCM apart is the greater ability for marketers to accurately target specific segments of audiences at the household level during live programming on TWC TV and VOD.”

The report notes: “TWCM Ads Everywhere, a service introduced in 2014, lets marketers target consumers with specialized ads using demographic data such as household income, lifestyle, and purchasing preferences, the company said.”

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