The film industry has a serious problem with millennials, according to a report in the New York Post. The report sums up the problem as “kids just aren’t going to the movies as much.”
The AMC theater chain recently flirted with — and rejected — the idea of allowing texting in theaters as a way of making the experience more friendly to young people, as we reported last week. The Post reports that the texting idea offers a hint of how desperate the situation has become.
“Despite a slew of superhero sequels and fanboy comic book movies hitting theaters, the number of frequent young moviegoers declined last year, according to the industry’s latest figures,” the Post reports. “The number of ticket buyers ages 12 to 17 fell to 5.3 million in 2015, down from 5.5 million in each of the two previous years. That figure is also down from 6.3 million in 2012, according to numbers from the Motion Picture Association of America.”
The number fell 3.6% even in a year when high-profile, heavily youth-focused movies such as “Star Wars: The Force Awakens,” “Avengers: Age of Ultron,” “Hunger Games: Mockingjay Part 2” and “Ant-Man” hit theaters, the report notes.
“There was an even bigger drop-off among moviegoers ages 18 to 24 years,” the Post reports. “Over the past three years, that group fell by more than one-third, to 5.7 million last year, down from 8.7 million in 2102.”