A new study determined that ads running in TV-G rated programming score considerably higher in generating attention and purchase intent than commercials seen in TV shows with TV-14 and TV-MA ratings.
The Family Entertainment Brand Impact Study was commissioned by Scripps Networks Interactive and UP TV and conducted by Nielsen. The research employed attitudinal and biometric methodologies to examine how individuals react to advertising placed in breaks around different types of content.
“Commercials running in a TV-G family programming environment scored 27 percent higher among all viewers across various attributes including interest in products, attention to brands and purchase intent. This lift was seen across all demographics,” Scripps said in a press release announcing the study’s results.
“The lift nearly doubled to 51 percent among viewers who said they regularly seek TV-G content (the ‘family in mind’ segment),” the release adds.