Viewership surged for this year’s MTV Movie Awards, and two main reasons are being cited. Deadline.com reports that 3.5 million total viewers turned out for Sunday’s premiere airing, which was simulcast across nine Viacom networks — MTV, Comedy Central, VH1, BET, MTV2, CMT, TV Land, VH1 Classic and Logo.
The turnout was up 54% from last year’s 2.3 million, in part because of the expansion of the simulcast by five networks. The other big reason for the surge appears to be the presence of the wildly popular “Star Wars: The Force Awakens,” which ended up winning Movie of the Year.
In MTV’s target 12-34 demo, the simulcast delivered a 1.97 rating, up 22% from a year ago, Deadline notes.