“GOP bigwigs aren’t the only ones worried about Donald Trump winning the Republican presidential nomination,” the Los Angeles Times reports. “Trump has emerged as the candidate to beat while spending far less than his rivals — a potentially troubling development for local TV stations, which rely heavily on revenue from political ads.”
The report quotes Bill Day of the consulting firm Frank N. Magid Associates saying: “In an environment like this where somebody is proving a disruptive model — Trump is saying, ‘I’m a reality TV star and I know how to move things without using television advertising’ — it’s a scary space.”
But while Trump brings an element of unpredictability to election spending, he could also help stimulate spending in House and Senate races, the report notes. The GOP has been concerned that a Trump-led ticket could have a negative impact on the party’s candidates for other offices, the report notes.
Said Larry Sabato, professor of politics at the University of Virginia: “The Republicans know they are in trouble. One of the recommendations from the party to candidates running for Senate and House seats is to spend, spend, spend.”