Anheuser-Busch made the surprising announcement today that it is renaming its popular Budweiser-brand beer. The company is replacing the Budweiser logo with the name “America” on 12-ounce cans and bottles in a special marketing move that will run through this summer.
“The cans of patriotic nectar will be available May 23 through the November election and aim ‘to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity,'” USA Today reports.
“The company is no stranger to American-themed summer cans, which have been transformed into American flags and featured the Statue of Liberty in the past,” the story notes. “This year, the cans and bottles will try to stir American pride with lines from the Pledge of Allegiance and lyrics from The Star Spangled Banner.”
In a statement, Ricardo Marques, vice president of Budweiser, said: “We are embarking on what should be the most patriotic summer that this generation has ever seen.”