Turner Networks announced a couple of key moves today in the executive ranks, including naming Melissa Chambless as senior VP of brand marketing for TBS and TNT. Chambless was previously vice president of marketing, a position she began in 2014.
The company also hired Peter Sherman as senior VP of marketing strategy for TBS and TNT. Sherman comes to Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming.
Both Sherman and Chambless will report to Michael Engleman, executive VP of entertainment marketing and brand innovation.
“This marks the latest move in TBS and TNT’s marketing evolution, which began with Engleman’s arrival at Turner in January,” the company said in announcing the moves. “This year, the networks’ marketing efforts have shifted to a new content-centric model with a focus on maintaining relationships between consumers and the brands, as well as between consumers and advertising partners.”
Said Engleman: “As we continue to re-imagine TBS and TNT, we are also re-imagining our marketing team. Our goal is to connect with addressable audiences through an always-on approach that includes impactful, targeted messaging and innovative, contextually relevant creative executions. Peter and Missy have a wealth of experience and the kind of boundless ingenuity, knowledge and skills to lead our bi-coastal marketing teams as we face a growing host of more complex and interesting challenges.”