Daytime icon Ellen DeGeneres has been building an impressive digital empire, and has now launched the Ellen Digital Network. Variety reports that the umbrella brand encompasses an original programming slate along with user-generated content.
As part of her plan to grow her digital operation, DeGeneres signed Tyler Oakley, a social media star, to a content-development deal.
“DeGeneres and Oakley are set to collaborate on a range of original digital projects with an aim toward developing projects for TV as well,” Variety notes. “Oakley’s digital footprint includes more than 8 million YouTube subscribers, 6.2 million Instagram followers and 5.2 million on Twitter.”
The Ellen Digital Network launches with a programming slate that includes the original series “Damn, Daniel” for Snapchat, along with the animated “Ellen’s Pet Dish,” based on Ellen’s pets. The lineup also includes a series starring 4-year-old whiz kid and viral sensation Brielle.