CBS Corp. CEO and Chairman Leslie Moonves says he sees the future of television, and it’s over-the-top. The New York Post’s Page Six reports that Moonves explained how his company is positioning itself for that future during a discussion today at the Cannes Lions advertising festival in France.
For CBS, Moonves said, the upcoming “Star Trek” reboot is a key part of the strategy.
“Moonves, who successfully pushed cable-TV providers to pay broadcast networks for carriage in the same way they do for cable channels, touted the company’s efforts to grow its own Web-delivered streaming service,” The Post reports.
Moonves said during the discussion: “We believe OTT is our future. You will want to pay $5.99 to get ‘Star Trek’ and that will get the ball rolling.”
“Star Trek,” due to premiere in January, will be an exclusive on the CBS All Access streaming service.
Commenting on why CBS is keeping “Star Trek” for itself rather than farm it out for huge money to Netflix or Amazon, Moonves said: “We want to offer you something you can’t get anywhere else. What better way to do it than with the crown jewels.”