CBS is poised to be the first major broadcast network to wrap up this year’s upfront ad sales, and it should be pleased with its results. Deadline.com reports that total sales are headed for the $2.5 billion mark, up about 5% from a year ago. The increase puts a halt to three consecutive years of declines in total upfront sales, the report notes.
A few deals remain to be completed, according to the report, and CBS wasn’t commenting.
“The CPM unit prices to reach each 1,000 viewers are up by low double-digit percentages with strong demand from retail, telecom, finance, and pharmaceutical companies,” Deadline notes, adding: “Advertiser demand for CBS’s evening newscast and ‘CBS This Morning’ was especially strong.”