MTV has taken the wraps off a new campaign and new catchphrase as part of its effort to encourage young people to vote.
The campaign, which is being run under the new “Elect This” catchphrase, is aimed at millennials, and asks, “What will you elect?”
In connection with the campaign, a new 60-second clip was released, which you can see below.
In material accompanying the video, the campaign says: “Super PACs. The Electoral College. Attack ads. You’re sick of it, and so are we. People think that just because you’re fed up with a broken system, you’re ‘apathetic.’ We know that’s not true. We know that you’re fighting for equality in your own communities, getting loud about climate change, and taking a stand on privacy — and even more.”
Here’s the new clip …