The use of media by Americans posted a surge that comes as a surprise to many even in a world where smartphones have become increasingly ubiquitous.
“The typical American adult is using media for a full hour a day more than just last year, with smartphones accounting for most of the increase,” the AP reports. “People spent an average of 10 hours, 39 minutes each day with smartphones, tablets, TV, radio, computers and video games during the first three months of 2016, according to a Nielsen company study released this week. It was nine hours, 39 minutes during the same period in 2015.”
The report notes that the numbers, as high as they are, may still be underestimated. While the Nielsen data accounts for the time spent online on smartphones, it omits texting, talking on the phone and taking selfies.
The report adds: “An estimated 81 percent of American adults use a smartphone regularly, with the number of users growing by more than 20 million in the past year, said Glenn Enoch, senior vice president of audience insights for Nielsen.”