NBC would be a lock to win this summer’s ratings battle even if it didn’t have an ace up its sleeve in the Summer Olympics, according to a new analysis by Media Life Magazine.
“The network has the strongest lineup of summer programs, led by ‘America’s Got Talent,’ and it’s already got one new show [‘Maya & Marty’] demonstrating some promise,” Toni Fitzgerald writes in the report, adding that “American Ninja Warrior” has also been one of the summer’s strongest shows.
NBC is poised to win summer in the key demo of adults 18-49 for the sixth consecutive year, the report adds.
Fitzgerald predicts that ABC, which should get a bump from the NBA Finals, will finish second, matching last year’s performance. The NBA championship series between the Cleveland Cavaliers and Golden State Warriors tips off tonight.
Click on the link near the top of this story to see how Fitzgerald handicaps the other broadcast networks for this summer.