Media Life

Wow! Sign of the Times: Check Out This DVR Milestone

Jun 15, 2016  •  Post A Comment

A milestone that has been on the horizon for some time — and was generally seen as inevitable — has finally arrived. Media Life Magazine reports that for the first time, a show aired by the Big Four broadcast networks — two shows, in fact — had time-shifted viewing that equaled their live audience for a full season.

Both NBC’s “The Blacklist” and ABC’s “Quantico” pulled off the achievement for the 2015-16 season, according to full-season figures just released by Nielsen. The news should come in handy for broadcasters as they push to have more upfront deals made on the basis of live-plus-seven-day DVR commercial ratings, or C7.

Both “Blacklist” and “Quantico” doubled their numbers in the key 18-49 demo from live-plus-same-day returns (L+SD) to live-plus-seven (L+7). “The Blacklist” added 1.4 rating points in the demo, while “Quantico” added 1.3.

Only one broadcast show, CW’s “The Messengers,” had previously pulled off the achievement, but on a smaller scale. The series jumped from a 0.2 to a 0.4 last year.

This season, CW’s “America’s Next Top Model” also doubled when figuring in L+7, going from a 0.3 to a 0.6 in the demo.


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