A new live morning show is about to premiere, but the focus isn’t likely to put it in competition with traditional morning talk shows such as “Today” and “GMA.” This one will focus on football.
The show is “Good Morning Football,” which was announced Tuesday by NFL Network. The three-hour program will air live Monday-Friday at 7 a.m. ET. It premieres on NFL Network Aug. 1.
The program will be hosted by Kay Adams, Nate Burleson, Peter Schrager and Kyle Brandt, and executive produced by Michael Davies. It will be based in the CBS Broadcast Center in New York and produced by Embassy Row.
The show “brings a fresh and innovative voice to NFL Network’s slate of programming, and serves as the morning show destination that sets both the daily narrative for NFL fans and the agenda for NFL conversation across all of sports media,” the network says in its announcement. “Each morning from the heart of New York City, ‘Good Morning Football’ brings viewers up-to-the-minute breaking NFL news as well as local NFL stories on a national platform, and features a combination of headline-making interviews and a discussion of a wide array of issues in the areas of sports, news and entertainment.”
Said Jordan Levin, Chief Content Officer for the NFL: “We are incredibly excited to kick off the preseason with a brand new morning show broadcast from the heart of Manhattan that will add a fresh voice, distinctive sensibility and unique style to NFL Network’s programming schedule. Combining the NFL Media group’s considerable resources with producer Michael Davies’ extraordinary track record developing successful, talent-based programming, ‘Good Morning Football’ will be a cross-platform program, allowing us to engage with fans not only in the morning but 24/7.”