The average size of a Target store is getting smaller as the giant retailer accelerates plans to expand into urban areas, The New York Post reports. A new store opening today in the New York City neighborhood of Forest Hills, Queens, is reportedly just 21,000 square feet — well below the average size for a Target of 133,700 square feet.
The chain reportedly plans to open 14 smaller stores this year, along with just one large-format store.
The story reports: “Target is looking beyond its core customers in the burbs and scooping up attractive real estate abandoned by other struggling retailers like grocers, Barnes & Noble and OfficeMax, a Target rep said.”
Added Tony Roman, senior vice president of Target and head of the greater New York market area: “We can get into great locations now that we have smaller prototypes.”