Twitter has been chalking up live streaming deals lately. The social media site landed a big sports rights deal, entering into an agreement with the Pac 12 that makes Twitter the leading partner for the broadband network Pac-12 Plus, the Los Angeles Times reports.
At least 150 games will be streamed live during the 2016-17 academic year.
“The deal covers school-produced Olympic sporting events such as soccer, baseball, volleyball, gymnastics, swimming and diving. Such sports usually don’t bring in the same level of revenue for a school as football or men’s basketball,” the report notes.
The games will continue to be available to watch live on the athletic sites of the universities and on pac-12.com, the story notes.
“This is the third live streaming deal Twitter has made this week to expand its platform,” the Times adds. “The San Francisco company and Bloomberg Media announced a deal Tuesday to live stream multiple Bloomberg TV programs and its hourly market coverage. On Monday it unveiled a deal with CBS to live stream this month’s Republican and Democratic conventions.”