The NFL officially kicked off its new season Thursday night with a nail-biter between the two Super Bowl teams, and the game, televised by NBC, delivered 25.4 million viewers across broadcast, digital and mobile platforms.
It was the fourth consecutive year that the “NFL Kickoff” game topped 25 million viewers, NBC announced, citing Nielsen Fast Nationals and digital data from Adobe Analytics.
The Denver Broncos came from behind to edge the Carolina Panthers in the game, 21-20.
“The NBC-only broadcast of Panthers-Broncos averaged 25.2 million viewers,” NBC noted. “The average minute audience for last night’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 278,000 viewers.”
The network noted that the game registered a TV-only national household rating of 14.6/27.
“NBC Sports Digital’s live stream of last night’s ‘NFL Kickoff’ generated record-setting digital numbers,” NBC reported. “Fans consumed 61.8 million live streaming minutes, setting a record as the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.”
The announcement also notes: “The 61.8 million minutes topped by 68% last year’s ‘NFL Kickoff’ game (36.9 million minutes). NBC Sports Digital also posted a record-setting 1.2 million unique viewers for Panthers-Broncos — a 75% increase from last year’s ‘NFL Kickoff’ game (693,000).”