ABC News, TVWeek

Why the Vons Supermarket Chain Is Apologizing to Zendaya

Sep 8, 2016  •  Post A Comment

A young actress who is one of the stars of the upcoming “Spider-Man” movie has received an apology from the Vons supermarkets after the actress, Zendaya, said she was racially profiled at a Vons store.

The alleged incident occurred when Zendaya was attempting to buy gift cards. “The singer and actress, whose father is African-American and whose mother is white, detailed the incident she says happened on SnapChat Tuesday as she was walking out of Vons,” ABC News reports.

Zendaya is quoted saying in a video that was posted about the incident, “The lady that was helping us, I don’t think she was a huge fan of our skin tone.”

“A friend, who appeared to be a person of color, accompanying her in the video commented that the sales clerk was ‘rude,’ to which Zendaya, 20, replied, ‘Extremely!'” the story reports. “Zendaya added that she believed the woman didn’t ‘want to help us at all, saying that we couldn’t buy the gift cards and then throwing my wallet.'”

Zendaya was reportedly trying to use a credit card to purchase about $400 worth of gift cards. “Eventually, thanks to a manager, Zendaya says she was able to make her purchase,” the story reports.

Vons issued a statement saying: “At Vons, we strive to treat each and every customer with the utmost respect. There is a policy that limits gift card purchases using a credit card. Zendaya was able to purchase gift cards up to our limit, and we apologize for any inconvenience or misunderstanding.”

The statement adds: “We respect Zendaya’s voice in the community and similarly are committed to diversity and inclusion. Moreover, we understand that race is a sensitive issue in America and view this experience as a reminder that every interaction is an opportunity to treat each customer as we ourselves would like to be treated.”

Zendaya, who broke out as a Disney Channel star on the comedy series “Shake It Up,” has been cast in the movie “Spider Man: Homecoming,” due in 2017.



  1. That sure doesn’t stop the customers from treating the clerks hella rude!!!

  2. So it says right there that they have a policy that limits the amount of gift cards you can buy with a credit card, but somehow this is still a racial issue?

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