Playboy’s conversion to a magazine featuring scantily clad models instead of its trademark nudes could soon be reversed. The New York Post reports that the redesign appears to be back on the table after a handoff of power at the publication.
“Hugh Hefner, the 90-year-old founder of Playboy magazine who is battling health problems, has stepped down as the monthly’s chief creative officer and been replaced by his son, Cooper Hefner,” The Post reports, noting that Cooper, 25, has been an outspoken critic of the no-nudes policy.
“Interim Chief Executive Ben Kohn, managing director of Rizvi Traverse, the magazine’s majority owner, confirmed the son had risen in the ranks and had taken on the expanded role,” the story reports, adding: “Rumors are swirling that Cooper would love to pull back the sheets and return to fully nude women next year — but sources say Kohn wants no part of it.”
Cooper Hefner addressed the possibility of a return to nudity in an email to the publication, stopping short of revealing any plans.
“Some aspects of the brand won’t alter, as there have been a number of successful creative and business pivots over the last few years that are worthy of celebration,” he said in the email. “However, as we close in on our 64th year as an organization, I can assure you certain aspects of our formula will change. We are currently implementing a creative strategy for the brand moving forward. Let’s just say, 2017 will be a big year for our rabbit.”