Conan O’Brien’s TBS late-night talk show “Conan” turned New York City into a game board with the launch of a new mobile app to mark the program’s week of shows in New York. The program is taping at the Apollo Theater this week.
The show joined with AT&T to launch the “Catch Coco” interactive game app.
“Catch Coco provides local New Yorkers the chance to catch ‘Conan’ collectibles at 15 iconic landmarks throughout New York City,” TBS notes in its announcement. “Each collectible is differentiated by a unique deli sandwich, which also dictates the name of the character, such as ‘Tuna Melt Conan.’ As fans roam the city in search of the collectibles, the game’s interactive map will help locate the landmarks, then change to a live camera view once a player is in close proximity.”
The first fan to round up all 15 “Conan” collectibles in New York City will win the grand prize: tickets to one of the show tapings in New York and the opportunity to meet Conan O’Brien.
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