An industry that has been fleeing Southern California may be poised to reverse that trend after the state’s voters rejected Proposition 60. The Los Angeles Times reports that the defeat of the measure, which would have mandated the use of condoms on adult film productions across the state, could trigger the return of the adult entertainment industry.
“L.A. has seen a staggering 95% drop in on-location porn permit requests in the last four years, following the passage of a separate 2012 county measure requiring condoms, according to county permit data,” The Times reports. “But porn industry leaders say they are now bullish that the defeat of Prop. 60 as well as other recent condom-related victories will reverse the exodus.”
The report quotes Steven Hirsch, founder and co-chairman adult entertainment giant Vivid Entertainment, saying: “The industry is moving back to L.A. — unquestionably. The business has changed and has downsized. But you’ll see the vast percentage coming back to L.A.”
The report also notes two separate developments that dealt setbacks to local advocates of condom use in porn.
“Measure B, the 2012 law that requires condoms on all porn shoots in L.A. County, is still in effect but is no longer being enforced after a lawsuit brought by Vivid against the county was settled in March,” The Times notes, adding: “The California Division of Occupational Safety and Health, or Cal/OSHA, declined earlier this year to adopt a different measure that would have mandated condoms on porn shoots.”