The ratings race among broadcast news operations has taken a turn this fall, with figures for the season that began in late September showing ABC slightly ahead of perennial leader NBC in evening news.
Citing Nielsen data, the AP reports that ABC’s “World News Tonight,” anchored by David Muir, has averaged 8.25 million viewers a night so far this season, to 8.12 million for NBC’s “Nightly News,” anchored by Lester Holt. The numbers are essentially a reversal of where things stood a year ago.
“NBC counters that its lead among viewers aged 25-to-54, the demographic measurement used most often to sell news advertising, has essentially doubled since last fall,” the AP reports. “In other words, NBC says Muir’s rally is built upon older, less valuable viewers.”