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Post-Election Bump for NFL?

Nov 21, 2016  •  Post A Comment

After a period of lower viewership for NFL telecasts, things may be turning around. For the two Sundays since the presidential election — which has been cited as a key reason viewers have had their attention diverted from football — NBC is reporting ratings increases over last year for its flagship “Sunday Night Football” games.

Citing Nielsen overnight data for Sunday’s Green Bay Packers-Washington Redskins game, the network reports a household rating of 11.9 and a 19 share from 8:30-11:45 p.m. ET in the 56 metered markets, not including digital data.

Sunday night’s numbers top the 11.7/19 from a year ago, when the game pitted the Bengals against the Cardinals. The increase marks the second consecutive week of improved numbers in the metric.

NBC reports the following top markets for Packers-Redskins, based on the overnight data: Milwaukee 42.3/59; Richmond 23.2/35; Washington, D.C. 22.7/37; Norfolk 21.6/32; Minneapolis 20.8/34; Albuquerque 17.8/27; Sacramento 15.5/24; Denver 15.1/26; Phoenix 14.7/23; and New Orleans 14.4/21.

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