It may not be the first show that comes to mind, but the social media darling that ranks as this season’s most social scripted TV series is Freeform’s “Pretty Little Liars.” In fact, “Pretty Little Liars” holds a number of impressive marks in the world of social media, including the top 5 most-tweeted scripted TV series telecasts of all time, and 6 of the top 7 overall, with AMC’s “The Walking Dead” in the No. 6 spot. (See chart.)
Citing data from the social media measurement company ListenFirst, Freeform announced that “Pretty Little Liars” has more than 270 million total engagements so far this season, to rank No. 1 in the measure.
“Viewers continued their love affair with social media sweetheart ‘Pretty Little Liars,’ which ranked as the season’s No. 1 most social scripted TV series with over 270 million Total Engagements across Facebook, Instagram, Tumblr and Twitter, close to 100 million more than the No. 2 scripted TV series, AMC’s ‘The Walking Dead’ (167.6 million), and almost 200 million more than No. 3, MTV’s ‘Teen Wolf’ (82.7 million),” Freeform announced.
Freeform is also touting the “heir apparent” to “Pretty Little Liars” in social media, the series “Shadowhunters.” The network announced that “Shadowhunters” was the No. 1 new TV series of the 2015/16 broadcast season in total engagements (62.3 million) and ranked No. 5 overall among all broadcast and cable TV series. It was also the No. 1 TV series on Tumblr (6.3 million) and placed among the Top 5 scripted TV series on Instagram (No. 4 — 32.5 million) and Twitter (No. 5 — 15.3 million).
As a network, Freeform has been a leader in piling up a social media following. “Freeform amassed over 415 million Total Engagements across key social media platforms during the 2015/16 TV season, ranking as the No. 1 most social entertainment cable TV network in Engagements per Show (15.4 million) and across Twitter (57.4 million), easily beating the No. 2 network MTV by 6.2 million engagements and nearly 10 million Tweets (vs. 9.2 million and 48.8 million, respectively),” the network announced.