Maybe it was the lime-green Seahawks uniforms — or maybe it was the anemic Rams offense. For whatever reasons, NBC’s and The NFL Network’s “Thursday Night Football” showdown between the Seattle Seahawks and the Los Angeles Rams failed to draw much of a crowd, by NFL standards.
Variety reports that the lopsided game, won by Seattle 24-3, attracted an average of 14.65 million total viewers with a 4.3 average rating in the key 18-49 demo across NBC and the NFL Network.
“That’s hardly the lowest audience this season for a ‘TNF’ game that aired on a broadcast net — Week 5’s Cardinals-49ers game takes that title — but it underscores the importance of teams with large inherent fanbases,” Variety notes. “The game put up a 10.1 household rating on NBC and NFL Network in Nielsen’s metered market overnights, far below even last week’s Kansas City Chiefs-Oakland Raiders game, which drew an 11.8 in the overnights. The week before that, a Cowboys-Vikings match-up pulled in a 14.1 rating.”