Media Veteran Richard ‘Mad Dog’ Beckman Joins Discovery’s Group Nine Media

Jan 20, 2017  •  Post A Comment

Veteran media executive Richard Beckman, who exited his post as chief revenue officer at Vice Media last year, has been named chief revenue officer for Discovery-backed Group Nine Media, The New York Post reports.

“Discovery, the cable-TV powerhouse, announced in October that it was putting $100 million into the company controlled by Lerer Hippeau Ventures and headed by Ben Lerer,” The Post reports. “It includes Thrillist, The Dodo, Seeker and the news and entertainment site NowThis.”

The report adds: “The move seems aimed at getting video producers more into the long- form video game, rather than being an old-fashioned traffic play.”

Beckman is quoted in the report saying: “We have a combined 4.2 billion video views per month. These are video views — not impressions. It shows engagement — and engagement is replacing reach for the sake of reach.”

The report adds: “Beckman also joked that the ‘Mad Dog’ nickname he picked when he was an up-and-coming executive at Condé Nast — and which stuck with him as CEO at Prometheus Global Media and co-founder of the now defunct Three Lions Entertainment — is being usurped by Donald Trump’s pick for Defense secretary, James ‘Mad Dog’ Mattis.”

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