Showtime appears to be waging an appropriately quirky promotional campaign for its revival of the quintessentially offbeat series “Twin Peaks.”

Earlier this week we got several seconds of David Lynch — who directed all the episodes of the new series and plays Gordon Cole on the show — eating a doughnut, a surprisingly literal nod to fans of Lynch — guilty as charged! — who might find the director so fascinating that even footage of him eating a doughnut would be interesting to watch. (Click here to see the doughnut-eating clip.)

Several months ago we got a brief clip of composer Angelo Badalamenti playing “Twin Peaks” theme music, which was also weird and appropriate in its own way. You can click here to see the Badalamenti clip.

Today we get our first ominous look at Kyle MacLachlan’s Agent Dale Cooper. The clip isn’t all that weird in its own right, but taken in combination with the rest of the material Showtime has been releasing, it does kind of add to the suspense. Check it out …