An “upstart” Colorado ski resort that’s not nearly as famous as neighboring resorts such as Vail, Breckenridge and Beaver Creek does have at least one claim to fame: a $700-a-day lift ticket.
The ticket is new for this season at the tiny Sunlight Mountain resort in Glenwood Springs, The New York Times reports.
“The ticket comes with a pair of Meier skis, handmade in Colorado from beetle-kill wood with graphics commemorating Sunlight’s 50th anniversary, and a ticket for a soak at Iron Mountain Hot Springs,” The Times notes. “If bought separately, the three things would cost slightly more.”
But apparently, the price itself is an attraction for some customers. The report quotes Jennifer Belle of Santa Fe, N.M., who bought one of the tickets as a Christmas present for her 21-year-old son, saying: “I get bragging rights: I got the most expensive lift ticket ever.”
The Times adds: “With only three chairlifts available to them, most Sunlight skiers are content with the standard $63 ticket for a day on the slopes, and may feel virtuous when comparing that with the price of peak-season walk-up lift tickets at other area resorts: $189 at Vail and Beaver Creek, $171 at Breckenridge and $159 at Aspen Snowmass.”
Said Troy Hawks, marketing director at Sunlight Mountain: “What we like about the Sunny 700 is that you’re left with a great pair of skis at the end of the day, not just a sore pair of legs.”