The country’s largest pay TV company and the world’s largest video service will soon be joining forces, as Recode reports that Comcast plans to integrate YouTube into its X1 set-top boxes.
“It’s the second big move Comcast has made to tie internet video into the traditional TV programming it sells; last year, the pay TV provider brought Netflix into the X1 box,” Recode notes.
The report adds: “The YouTube integration, which is supposed to happen later this year, will look a lot like the Netflix integration: X1 users will be able to access all of YouTube’s videos via a dedicated app on the box, and Comcast will also suggest some YouTube videos to video surfers alongside its traditional programming. All of it will be accessible via voice command.”
Comcast says almost half of its 22.5 million video customers have the relatively new X1 box.
Recode also observes: “Big picture: It’s 2017, and stuff you watch on a screen is stuff you watch on a screen, and sorting that stuff into groups labeled ‘TV’ and ‘web video’ makes less and less sense. So it’s good — and well past time — that Comcast and YouTube/Google/Alphabet figured out how to do this.”