Even with a big finish to this year’s ceremony — albeit not exactly what the producers had in mind — Sunday’s Oscars broadcast saw a dip in viewers from last year’s event.
ABC reported that an average of 32.9 million total viewers watched the broadcast, based on Nielsen L+SD fast nationals. In the key demo of adults 18-49, the program delivered a 9.1 rating.
Last year’s Academy Awards pulled 34.3 million total viewers in the fast nationals, with that figure later adjusted upward in the nationals to 34.4 million. Accentuating the positive, ABC put it this way: “The 2017 Academy Awards held 96% of last year’s overall audience.”
ABC also noted that the ceremony was the top entertainment telecast in the year since last year’s Oscars in both total viewers and adults 18-49, that the Academy Awards dominated the broadcasts of the Golden Globes and the Grammys, and that ABC won Sunday night — by a lot.
“With its coverage of the ’89th Annual Academy Awards,’ ABC shot to the top of Sunday’s prime, outperforming its combined broadcast competition (CBS, NBC and Fox) by 177% in Total Viewers (27.4 million vs. 9.9 million) and by 270% in Adults 18-49 (7.4/23 vs. 2.0/6),” the network announced.
ABC also noted that leading into the ceremony, from 8:00-8:30 p.m., the network’s “Oscar’s Red Carpet Live” drew 20.9 million viewers on average.
“TV’s biggest awards show, ABC’s ‘The Oscars’ dominated over other key awards shows this year, outdrawing the 2017 ‘Golden Globe Awards’ by 12.9 million viewers and 65% in Adults 18-49 (20.0 million/5.5 rating in AD18-49 on 1/8/17) and the 2017 ‘Grammy Awards’ by 6.8 million viewers and 17% in Adults 18-49 (26.1 million/7.8 rating in AD18-49 on 2/12/17),” ABC noted.
The network reported that the Oscars telecast reached an estimated 59.0 million unique TV viewers across the country — unduplicated viewers 2+ watching 6 minutes or more during the broadcast.