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Fueled by Grammys, CBS Has a Big Ratings Win

Feb 13, 2017  •  Post A Comment

CBS scored a dominant victory over its broadcast competition Sunday night, with the 59th annual Grammy Awards delivering an average of 26.05 million total viewers and a 7.8 average rating in the key 18-49 demo, based on Nielsen time zone adjusted fast affiliate ratings announced by the network.

CBS reported that the ceremony delivered its largest audience since 2014, and was up 4% from last year’s 24.93 million viewers. “Among key demographics, the awards broadcast was up +1% in adults 18-49 (7.8 from 7.7), +3% in adults 18-34 (6.6 from 6.4) and even in adults 25-54 (9.0),” CBS noted.

The Futon Critic reported previously that CBS averaged 21.315 million viewers and a 6.2 rating in adults 18-49 for Sunday prime time overall, based on preliminary data, to easily outdistance the other networks in both metrics. The preliminary numbers for CBS were approximate due to the nature of live events, and were expected to be adjusted upward.

ABC was a distant second in the preliminary data with 4.360 million viewers in prime time and a 1.0 average rating in 18-49, followed by NBC with 3.189 million total viewers and a 0.7 average in 18-49, and Fox was No. 4 in total viewers with 1.606 million, tying NBC for third in the 18-49 demo with a 0.7 average rating.

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