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TV’s No. 1 Series for Girls Gets a Third Season — But the Show’s Reach Extends Way Beyond TV

Feb 13, 2017  •  Post A Comment

A TV show that is a huge hit among young girls — including reportedly spawning sales of 1 million dolls — has been picked up for a third season. Disney Channels Worldwide today announced the pickup for the series “Elena of Avalor.”

The “Elena of Avalor”-inspired line of dolls from Disney Store and Hasbro reportedly recently reached the milestone of 1 million dolls sold.

The line of dolls is just the beginning. The announcement notes that “Elena of Avalor” was also the No. 1 costume at Disney Store for Halloween and holiday, and new toys are on the way — including the Palace of Avalor playset from Hasbro. Meanwhile, dolls and role play items from Jakks Pacific will debut at Toy Fair in New York City this weekend.

The animated series premiered in July 2016 and soon became television’s No. 1 series for girls age 2-11 in the U.S. It has been honored with a National Hispanic Media Coalition Award and an Annie Award nomination. It also ranks #1 in its timeslot among Kids in the U.K., Spain and Portugal.

Disney Channel says in its announcement that the series is about “a brave and adventurous teenager who rules her kingdom as crown princess.” Announcing the pickup was Nancy Kanter, Executive Vice President, Content & Creative Strategy, Disney Channels Worldwide and General Manager, Disney Junior Worldwide.

Said Kanter: “With this new season order, the creative team, led by Craig Gerber and Silvia Olivas, has some exciting surprises in store for Elena on her journey to becoming queen. We’re looking forward to having our young viewers follow along on Elena’s adventure, while also continuing to build the ‘Elena of Avalor’ experience for them beyond the screen.”

Episodes from the second season are scheduled to premiere this fall on Disney Channel and Disney Junior.

“The Elena character is featured prominently at Disney Parks & Resorts where she greets well-wishers with stories and songs from her native land during special character appearances,” the announcement notes. “Additional extensions for the series include: print and e-book titles from Disney Publishing; an ‘Elena of Avalor’ original soundtrack album from Walt Disney Records; and multiple DVD releases from Walt Disney Studios, including the recently released ‘Elena and the Secret of Avalor.'”

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