Comcast is changing things up among the top executive ranks at Comcast Cable. The company’s new CEO beginning April 1 will be Dave Watson, who moves over from COO, Deadline.com reports.

Watson will replace Neil Smit, who will become the parent company’s vice chairman.

“Watson has been with the company since 1991 and led product, sales, marketing, and advertising initiatives. He also helped to drive the transition from analog to IPTV, and the development of Comcast’s broadband service,” Deadline reports.

Said Comcast CEO Brian Roberts: “There are few people in the cable industry who have [Watson’s] breadth and depth of experience.”