A condom ad is about to air on a broadcast TV network for the first time, according to a report by Ad Age. The report says Church & Dwight Co. CEO Matthew Farrell broke the news in a speech last week at a conference of the Consumer Analyst Group of New York in Boca Raton, Fla.
“He showed a relatively tame-for-condoms ad, which a spokeswoman for the brand from Edelman later said isn’t set to air until April,” Ad Age reports. “It’s for a new Trojan XOXO line aimed at women, who actually purchase one in three condoms, Mr. Farrell said.”
The report notes that condom ads have long been running on cable, but never before on broadcast TV.
“XOXO condoms come in a travel pack discreet enough to look like a travel compact, and apparently to get past network standards monitors,” the report notes.