Google Apologizes to Advertisers Over Inappropriate YouTube Videos

Mar 21, 2017  •  Post A Comment

After taking heat from advertisers who were unhappy about the pairing of their marketing efforts with inappropriate YouTube videos, YouTube owner Google issued an apology.

The New York Post quotes Matt Brittin, Google’s head of business and operations in Europe, the Middle East and Africa, saying at an advertising conference in the UK: “This is a good opportunity for me to say sorry, this should not have happened, and we need to do better.”

The Post report adds: “Google’s ad sales, expected to grow 16 percent this year, to $28.6 billion, have come under pressure in recent days after it was learned that ads for a number of large brands appeared on videos by controversial Muslim preacher Wagdy Ghoneim, white nationalist David Duke and terrorist support groups.”

A number of large advertisers have reportedly begun rumbling about pulling their ads from YouTube unless Google does more to police the videos where the ads appear.

The report quotes John Montgomery, WPP Group executive vice president of brand safety, saying major advertisers are on “high alert” over the brand safety issue. “We want them to do more, to use their considerable technical and financial expertise, to fix the problem … clients have a limited tolerance for risk,” Montgomery told the publication.

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