High-Ranking Viacom Executive Steps Down

Mar 10, 2017  •  Post A Comment

Another top executive at Viacom is headed out the door as the company continues to clean house under new CEO Bob Bakish.

The New York Post cites sources saying veteran marketing exec Ross Martin, who has been with the company since 2004, stepped down Wednesday. Martin has been the company’s executive vice president of marketing strategy and engagement.

The Post says Martin was seeking a more senior position, and is thought to have asked Bakish to make him chief marketing officer.

“Martin’s job was to communicate a single marketing message across the company and work with individual teams at the cable channels,” The Post reports. “Martin also ran the firm’s global marketing council and oversaw corporate data and research. He was previously head of MTV Scratch, a unit connecting brands to programming opportunities.”

Martin is expected to remain on the job until June.

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