A new survey reveals that the amount that U.S. consumers on average are willing to pay for television just fell considerably.
MediaPost reports that the survey by TiVo, measuring how much consumers will pay for the top 20 channels, produced a figure of $28.87 per month for the fourth quarter of 2016. The number was down 12.3% from $32.92 in the third quarter.
“Some of this dovetails with other TiVo results with regard to cord-cutting,” the story notes. “The report says that while 83% of respondents have … pay TV, 17% do not. Among those who do not, 19.8% cut service in the last 12 months.”
The TiVo report notes that the cord-cutting figure of 19.8% is up 2.3% from a year ago and is the highest figure since the company began tracking it in 2015.