Why the Head of a Big Theater Chain Is On Board With a Plan to Bring Movies to Home Viewers Sooner

Mar 1, 2017  •  Post A Comment

The CEO of one of the big theater chains is taking what many observers see as a surprisingly supportive stance on recent proposals to bring new movies to the home marketplace within the first 90 days of their release.

Deadline.com reports that Adam Aron, CEO of AMC Entertainment, noted that theater owners would be compensated for letting the home video market usurp some of their window.

“What has not been reported, or at least not widely, is that in all cases the entities that have been considering those windows changes have been talking about sharing home rental revenue with theaters,” Aron said during an earnings call with analysts.

“Others have portrayed this as a big risk or a grave risk, and we think it’s just the opposite,” Aron said, adding: “A consensus is going to need to emerge for this not to be a one-company/one-studio deal, but more of an industry-wide effort,”


  1. This is a good idea. Very few movies last more than 90 days in theaters. And it will let people who can’t get decent distribution of smaller films, where they live, a chance to see foreign and independent films while the press is still talking about them. It actually could help interest in the Academy Awards, as there is a chance the public will have seen the movies before the awards and have a rooting interest and want to watch. It also could provide the online distributors an opportunity to promote the foreign film and documentary nominees to create more interest. This could also work for Sundance and other film festival nominees. Consumers want to see these movies while they are still being talked about, not 6 months later. Check how many people have watched “I Don’t Feel at Home in This World Anymore” on Netflix, since it became available soon after Sundance. This could be a major revenue producer for all parties involved.

  2. Big mistake… all around.

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