Google has taken a key step in its strategy to address the proliferation of “fake news” online, implementing measures to identify and flag fake items in its search engine. MediaPost reports that the company announced plans Friday for the global rollout of a Fact Check tag in Google News search results.
“A search on Google about a subject could return an authoritative answer containing fact-checked information for one or more public claims, Justin Kosslyn, product manager at Jigsaw, and Cong Yu, research scientist at Google, explain in a co-authored post,” MediaPost reports.
In their post, Kosslyn and Yu wrote: “The snippet will display information on the claim, who made the claim, and the fact check of that particular claim.”
MediaPost adds: “The move extends a Google partnership with Jigsaw last year that enabled publishers to identify and label articles with a fact-check tag. The information was either fact checked by the publisher or another fact-checking organization.”
“In the latest move, the information will appear in a box or card, similar to how Google serves recipes,” MediaPost adds. “The information will be pulled from publishers showing information about the validity of the claim, the person who made it, and whether they think it’s true.”