Nielsen announced the rollout of its National Out-of-Home Reporting Service, and the service has already landed a major client in ESPN.

“This opt-in service will provide ESPN and other television networks that subscribe with program and commercial ratings for Live through Live + 7 days of time-shifted viewing,” Nielsen said in Monday’s announcement. “In addition to ESPN, ESPN2 will also opt-in to be measured with this service.”

The new service expands Nielsen’s linear TV reach by reporting audiences in bars, hotels, the workplace and other locations outside consumers’ primary residences, Nielsen noted.

Please click here to read the full announcement.