Showtime Networks has named a new chief marketing officer, with Variety reporting that the company promoted Donald Buckley to the post. Buckley was previously executive vice president, program marketing and digital services for Showtime.
“Buckley will continue to head marketing, creative advertising, and digital media divisions for the premium network — including consumer marketing, promotions, media, and the day-to-day operations for digital-platform marketing, broadband, mobile, emerging-platform initiatives, and multiplatform content,” Variety reports.
Buckley will continue to report to Showtime President and CEO David Nevins, who commented: “Don’s leadership and steady hand have been indispensable to the growth of Showtime during this period of dramatic change in every aspect of our business. As both a creative innovator and as a strategist, he has driven our marketing to cut through the clutter in this competitive environment.”