Amazon, which has been trying to reinvent home shopping — think HSN and QVC for a younger generation — has given up on the project. Ad Age reports that the company pulled the plug on the fashion and beauty series “Style Code Live,” which has been live-streaming since March 2016.
The company posted a message late last week on the show’s social media accounts saying: “All good things must come to an end, and that time has come for ‘Style Code Live.’ … Our viewers and follows have inspired us in so many ways and there is more to come, so ‘stay tunes!’ (And — of course — you can always discover and shop the latest in fashion and beauty on Amazon!)”
The show’s social accounts were later deleted, Ad Age notes.
The program streamed for free on Amazon.com and was not a part of Amazon Prime. It featured hosts Frankie Grande, the brother of Ariana Grande; and “Good Morning America” personality Rachel Smith, along with a string of guest hawkers such as Nicole Richie, Keri Russell, Tituss Burgess, Kristin Chenoweth and Sarah Jessica Parker.