Comcast Cable has confirmed that it named a new president of advertising. Multichannel News reports that the company promoted Marcien Jenckes to the post.
Jenckes, who was most recently the company’s executive VP of consumer services, will oversee all of the company’s advertising assets and businesses, including Comcast Spotlight.
“Last year, as part of an operational reorg, Jenckes took over Comcast’s ad-tech operations, which have been expanding following the company’s buying spree in the sector in recent years that included the acquisitions of companies such as FreeWheel, StickyADS.tv, Visible World, This Technology, and Strata, a company that powers more than 1,200 media buying agencies and in-house advertisers,” the report notes.
Marcien Jenckes (Comcast)