NBC’s Kentucky Derby Broadcast Surges

May 8, 2017  •  Post A Comment

NBC had a strong viewer turnout for Saturday’s Kentucky Derby, won by Always Dreaming. The broadcast delivered its second-best overnight in the past 25 years, a 10.5 rating/23 share.

The numbers were up 12% from a year ago when Nyquist won the race (9.4/21).

“NBC’s Kentucky Derby has posted a TV-only rating of 10.0-or-better in the metered markets for 4 of past 5 years (the first such stretch since 1988-92),” the network noted in an announcement.

Top markets for this year’s Kentucky Derby telecast were: Louisville 39.0/65; Ft. Myers 21.3/39; Cincinnati 18.8/37; Buffalo 17.9/31; Knoxville 17.0/28; Dayton 16.2/29; Pittsburgh 15.5/30; Cleveland 15.1/29; Richmond 15.0/29; and West Palm Beach 14.8/27.

NBC added: “It was the most streamed Kentucky Derby in history, with NBC Sports Digital’s presentation delivering 281,000 uniques and 9 million minutes, which generated increases of +25% and +30% respectively versus 2016.”

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